Esquire cover model Brooklyn Decker is making appearances and posing for pictures at Barnes & Noble stores around the nation. Virtually, that is.
B&N is running a promotion with GoldRun to enable shoppers to take augmented reality photos of themselves posing with Decker as a way to promote B&N's newsstand.
Oh, and you can track down augmented reality versions of the letters in the Esquire logo and you might just win an iPad.
If you can pull yourself away from Decker, that is.
For more on how major brands are putting mobile augmented reality to work, pick up a copy of my new book, THE ON-DEMAND BRAND (available everywhere books are sold).
-----------------------------------------------------------------------
>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
"... EXCELLENT ..."
Publisher's Weekly
"... A MUST-READ ..."
Russell Weiner, Chief Marketing Officer, Domino's Pizza, Inc.
"... WITTY, INSIGHTFUL, DYNAMIC AND HIGHLY INSPIRING ..."
Alison Moore, Vice President, Brand Strategy & Digital Platforms, HBO
"... TRULY A MUST-READ FOR MARKETERS WHO NEED TO CUT THROUGH THE CLUTTER ..."
Connor Brady, Chief Creative Officer, Organic, Inc.
"... REQUIRED READING FOR THE DIGITAL AGE ..."
Peter Cole, Technology Director, RGA
>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
-----------------------------------------------------------------------
Recent Comments