Omelet Co-Founder Steven Amato (Concl): Mobile Augmented Reality Movies

Ready for feature-length augmented reality movies and games?

In the conclusion of this follow-up to a source interview for the new book THE ON-DEMAND BRAND, Omelet co-founder Steven Amato talks about how AR will impact the film industry, and, of all things, the surprising and the unexpected cross-platform power of Fox-TV's megahit "Glee."

Along the way, we'll get some sound advice for marketers hoping to capitalize on branded entertainment in the digital age. 

STEVEN AMATO, CO-FOUNDER OF OMELET (CONCL): AR MOVIES & THE FUTURE OF BRANDED ENTERTAINMENT

(Approx 3:15)

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>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

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