Finally, a mobile app for your real social network.
There's an interesting article in this morning's New York Times that validates some of the prognostications I recently made to the AMA (and in my new book, THE ON-DEMAND BRAND, available everywhere books are sold) that the next year will see social media recalibrate to de-emphasize the quantity of "friends," "followers" and "likes" and emphasize the quality of real connections.
It got me thinking about a conversation I had the other day with Matthew Rosenberg, the co-founder of Fast Society, a hip new start-up that enables you to instantly connect with specific friends for nights out on the town, via group text messaging, calling and location.
So instead of texting or calling each member of the posse with details, locations and so forth, you use Fast Society to get everyone in one place at one time - and to share images and moments from the good times. None of which will live on to embarrass you on your Facebook page, which, let's face it, has pretty much morphed into a public, rather than intimately social, platform.
As for the opportunity for brands? Already MTV is using Fast Society to promote its new show "Skins." And as you're about to hear, that's just the tip of the iceberg.
INTERVIEW: MATTHEW ROSENBERG, CO-FOUNDER, FAST SOCIETY
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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
"... EXCELLENT ..."
Publisher's Weekly
"... A MUST-READ ..."
Russell Weiner, Chief Marketing Officer, Domino's Pizza, Inc.
"... WITTY, INSIGHTFUL, DYNAMIC AND HIGHLY INSPIRING ..."
Alison Moore, Vice President, Brand Strategy & Digital Platforms, HBO
"... TRULY A MUST-READ FOR MARKETERS WHO NEED TO CUT THROUGH THE CLUTTER ..."
Connor Brady, Chief Creative Officer, Organic, Inc.
"... REQUIRED READING FOR THE DIGITAL AGE ..."
Peter Cole, Technology Director, RGA
>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
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