But what makes an app successful?
I was recently in New York City to moderate a panel on trends in mobile marketing that featured, among other luminaries, Derek Handley, the kinetic co-founder of The Hyperfactory.
For those out of the know, The Hyperfactory has been the force behind a number of the world's most innovative mobile initiatives, several of which are featured in the new book, THE ON-DEMAND BRAND (available everywhere books are sold). Among its recent hits: The "Big Fork, Little Fork" iPad app for Kraft, shown here.
What may further distinguish The Hyperfactory is the fact that it was recently acquired by publishing giant Meredith - pointing to potent synergies bridging content, database marketing and mobile.
The other day, I touched bases with another friend from Hyperfactory, North America SVP Jeff Arbour (a mobile marketing dynamo in his own right) to talk about these synergies - and how they might come into play in branded apps to come.
INTERVIEW: JEFF ARBOUR, SVP NORTH AMERICA, THE HYPERFACTORY (PT 1) IPAD APPS THAT ROCK
(Approx. 5:35)
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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
"... EXCELLENT ..."
Publisher's Weekly
"... A MUST-READ ..."
Russell Weiner, Chief Marketing Officer, Domino's Pizza, Inc.
"... WITTY, INSIGHTFUL, DYNAMIC AND HIGHLY INSPIRING ..."
Alison Moore, Vice President, Brand Strategy & Digital Platforms, HBO
"... TRULY A MUST-READ FOR MARKETERS WHO NEED TO CUT THROUGH THE CLUTTER ..."
Connor Brady, Chief Creative Officer, Organic, Inc.
"... REQUIRED READING FOR THE DIGITAL AGE ..."
Peter Cole, Technology Director, RGA
>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
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