Video: iButterfly = Augmented Reality + Motion Sensor + GPS + Coupon

Just got on my radar today, though it's been out for a while.

It's a mobile implementation in Japan that involved augmented reality butterflies, posted in specific locations, that consumers could then collect, share, and even turn into coupons for use at retail stores.

I could easily see how consumer goods and entertainment brands could put this to great use here in the U.S. Look for some serious action on that front in the coming months.

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