Rolling Stones fans jonesing to express their devotion will soon be able to get some satisfaction in a whole new way.
A new iPhone app will soon enable fans to post virtual, interactive posters of the rock icons on streets, homes and offices.
Developed by Howard Ogden and Augmented Reality, the app is designed to help celebrate the re-release of the Stones' Exile on Main Street.
What's especially cool is that when you post one of 18 flyers, you can leave a comment along with one of 28 tracks from the double album and a short video clip of the band for others to discover through their own phone screens. Users can drop these posters via a special website as well as via a Facebook app.
In my new book, THE ON-DEMAND BRAND (everywhere books are sold), I look at how a number of brands are using mobile augmented reality apps to express themselves or provide useful information and utility.
As a longtime Stones fan, I'm looking forward to this particular bit of AR, too.
Read more about the effort here.
And read more about the book here.
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"... WITTY, INSIGHTFUL, DYNAMIC ..."
“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”
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Vice President, Brand Strategy
& Digital Platforms
HBO
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