Pandora's unleashing advertisers on the iPad, and is seriously excited about the added real estate.
Lexus, Starbucks and Budweiser have all signed on to take advantage of the new avails, which include ads that open up to a new page without disrupting music, according to AD AGE.
Pandora has 30 million mobile users, and 50 million across all media. All platforms have worked out well so far, but "I would anticipate, as an advertising platform, [the iPad's] going to be even more potent than the iPhone," Pandora founder Tim Westergren tells the pub.
Maybe so. It's unclear how music consumption will work on the iPad - I don't see people using it in their car, but maybe they will. Or maybe it's just around the house, but then there's the PC that most users already have on hand. Where this screen fits among all the others in users' lives remains to be fully established.
Yes, the possibilities are exciting because of the expanded real estate. But that doesn't mean users will decide to use Pandora on the iPad just because of it.
Although music videos might open up some exciting new opportunities for Pandora (along with growing expenses that Pandora is trying very hard to contain).
Read more here.
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