Getting ready for the big Global Retail Executive Council event at CTIA tomorrow, where I'll be giving a keynote on making the retail-mobile connection.
If you can't make it, Retail Trends magazine interviewed me yesterday for an upcoming article on the topic. I'll link to it as it becomes available. I also recorded the convo, so if I get a spare moment one of these days (I'm pretty much traveling all month for speaking engagements), I'll post it.
Tomorrow should be fun. I'm bringing along my friend (and longtime blog sponsor) Dorrian Porter, CEO of Mozes, which has been doing some really innovative things to connect people to the things - music groups, movie stars, products and retailers - they love via mobile.
I'll give readers an update on how it went tomorrow.
In the meantime, you can learn more about the event, here.
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BRANDING UNBOUND WAS JUST THE BEGINNING:
>>> CLICK HERE FOR A FIRST LOOK <<<
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Quick Links:
Generation Wow: Expanding the conversation to multi-platform marketing
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com
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