Interview: Andy Bateman, Former CEO of Interbrand, On The Power of Branded Apps

"Content and functionality are the new creativity." 

Those seven words represent one way to sum up the nature of marketing in the digital age - at least according to Andy Bateman, former CEO of Interbrand NY.

In this source interview for my new book, THE ON-DEMAND BRAND, Bateman shares his perspective on
the power of branded Internet and mobile apps - and what they mean to the relationship between consumer and brand.

(approx 4:30)

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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