Time's Sports Illustrated is making a play for the iPad.
The pub just launched a $4.99-per-issue iPad app that adds to print content with a slide show of the Lakers championship celebration (instead of a single image used in the print edition), an eight-minute documentary about a high school baseball team, and an interactive piece on golf at Pebble Beach.
What's more, advertisers like Gatorade and Toyota have interactive advertising.
It'll be interesting to see how Time's pub competes with so many from Condé Nast going to the iPad, and how all these pubs justify the added time and expense of putting together an enhanced iPad edition on top of the print pub every month. It's one thing for advertisers to do that - another for already harried editorial departments.
Read more about it, here.