The number of mobile apps downloaded from Apples App Store, Google's Android Market, Microsoft's Windows Marketplace and others is expected to top 18.7 billion in 2014.
And thanks to new sites like AppBreeder, GameSalad.com, MyAppBuilder.com and Swebapps.com, non-techies can get into the action, creating their own apps and marketing them through these and other app stores.
As Business Week reports, it's not just about making money off apps. Most will likely help marketers pitch other products and services.
Read more, here.
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