If NBC has its way, Olympic fandom is about to become more participatory than spectator sport.
In the run up to the Winter Olympics, just 100 days away, NBC is build on its considerable success with online initiatives in 2008 to tap the power of social networking technologies this time around.
Offerings will include a new online video player that is more DVR-like, with rewind, highlight clips, the ability to save content and more.
But what's more interesting is how viewers will be able to chat with their Facebook friends from the NBCOlympics.com website, and use the "Tweets and Blogs" section, which will run real-time feeds for select Olympic athletes and NBC analysts - as wel as up-to-the-moment tracking of content being shared on Facebook, Twitter, other social networks and certain blogs.
Will it work for viewers? Will fans cotton to Twitter missives from Apolo Ohno and Shaun White?
CBS's social viewing lounge has gone largely unused. Will the Olympics prove any different? Similar But NBCOlympics.com attracted 50 million users during the 2008 Beijing Games, and socnet initiatives from CNN during Inauguration Day last year were a massive success - so NBC's hoping the torch will be passed to their big event.
Get the full scoop, here.
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