The Mouse House is going mobile in an all new way - one that could have augmented reality written all over it.
Reuters is reporting that Disney is launching free iPhone and iPod touch apps that could one day, for example, enable someone to snap a photo of a movie poster to access video content related to the film on their iPhone, similar to the early example of Tim Burton's movie 9.
This comes on top of several paid apps such as Toy Story Mania, The Nightmare Before Christmas and more.
Add in the ability to snap photos with friends and family interacting with Disney characters, digitally inserted and even posed within the scene, and fans might start to warm up a lot more, beyond movie-poster marketing.
Disney's long been a mobile innovator. Looks like they might just do it again.
Read more, here.
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Rick Mathieson.com
Thanks for the alert. For the potential benefit of other readers, here's a link to the Reuter's story you referenced, "Disney launching iPhone, iPod touch applications", which has a few more details:
http://www.reuters.com/article/internetNews/idUSTRE59R0HX20091028
Unfortunately, the details do not include the name of the app, and I can't find any new Disney apps on the iTunes store yet :(
Posted by: Joe McCarthy | October 28, 2009 at 07:49 PM