So far ads at the bottom of the screen of the New York Time's iPhone app have seemed more like a proof of concept than a business model. Most have been in-house ads for movie show times and what not.
Now, advertisers like Polo Ralph Lauren are running banner ads, and though I haven't personally seen them yet, textually is reporting that the Times is also running roadblock interactive ads - a first for a large publisher.
Longtime readers know I'm not a big fan of mobile banner advertising (boresville). We'll have to see if this format represents all the ads that are fit to print (so to speak) in the Times.
I can pretty much tell you they'll bug the crap out of me - but let me know what you think!
-----------------------------------------------------------------------
BRANDING UNBOUND WAS JUST THE BEGINNING:
>>> CLICK HERE FOR A FIRST LOOK <<<
-----------------------------------------------------------------------
Quick Links:
Generation Wow: Expanding the conversation to multi-platform marketing
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com
But you like reading for free don't you? If advertisers are willing to pay and the revenue supports the content you want then it seems like a win win fo everyone.
Posted by: Chico | August 25, 2009 at 03:58 AM