Is that an iPhone in your pocket, or are you just happy to see Brüno?
Sure, he had the weekend's top movie - but will he have this week's top iPhone app?
As the movie's official site puts it, "Austria’s sexiest export since the crotchless lederhosen has been let loose on the iPhone and iPod Touch."
Features include ringtones, alerts, games, sound clips with the flamboyant fashionista's favorite catchphrases, a "Touch Brüno" feature, and the ability to shake your phone to see Brüno's thongs and underwear.
You can even snap a picture of someone and "fabulize" them.
The Zeitgeistmeister strikes again - this time on your funtastic phone thingy.
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