As we ramp up for my new book, THE ON-DEMAND BRAND, my first book, BRANDING UNBOUND: The Future of Advertising, Sales & The Brand Experience In The Wireless Age, is now out in paperback.
It appears there are still some hard covers in stock if that's what you prefer (looks like they're the same price, anyway), but if you're a paperback person, or if you can't find any hardcovers, my publisher has launched a version for you. You can read about it here, and check it out at Amazon.com or at a bookstore near you.
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BRANDING UNBOUND WAS JUST THE BEGINNING:
----- CLICK HERE FOR A FIRST LOOK -----
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Quick Links:
Generation Wow: Expanding the conversation to multi-platform marketing
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com
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