I've found myself wondering lately why the publishing industry has refrained from running advertising in books as a revenue source.
Does advertising take away from the book reading experience any more than it does magazine reading experience? Who knows?
Now, Amazon is seeking to answer the question, with a pair of recent patent applications, according to Fierce Mobile.
As Fierce explains, the patents are for inserting advertising to content optimized for the Kindle e-reader platform. The first patent, "On-Demand Generating E-Book Content with Advertising," outlines "a method of providing fixed computer-displayable content in response to a consumer request for content."
The second, "Incorporating Advertising in On-Demand Generated Content," describes a "system and method of incorporating advertisements in on-demand printed content."
I'm assuming Amazon will split revenues with publishers - which certainly couldn't hurt, given the state of the publishing industry.
And speaking of on-demand services, be sure to check out my new book, THE ON-DEMAND BRAND, which talks about, among many other things, how brands like Amazon and many others are launching on-demand digital services linked to their products.
Click on the link below to sign up for updates and sneak previews.
But be sure to buy the hardbound book before the Kindle edition, okay!
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Generation Wow: Expanding the conversation to multi-platform marketing
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