Just heard word from Great Works, New York, that Absolut has just launched Drinkspiration, a new mobile utility for IPhones and soon for Google Android.
According to Great Works, Drinkspiration is a first-of-its-kind drinks app, incorporating GPS technology, live trend forecasting abilities and compatibility with your Twitter & Facebook account.
The basics:
• Drinkspiration recommends you the right drink, depending on many parameters such as: mood, time of day, weather, liquor type, drink color, shape of glass, type of venue, bar vibe, etc
• The application also utilizes GPS, social media and users’ collective behavior to show - in real time - what cocktails are being ordered around the world, which are displayed in a live Top List feed
• GPS and users personal beverage choices combine to offer users a new "live badge" that can be embedded in your blog like a widget and that reflects your most recent order history and more
Sounds kind of like a vodkalicious version of the Ocarina app. Hell, make it an iPhone a (vodka) Martini shaker - or make the socializing GPS based to facilitate meeting new people while they're actually IN the bar (ala the old Dodgeball or the new Foursquare) - and we'll really have something to drink to.
Of course, somebody better come up with a Breathalyzer app, too.
Thanks, Great Works, for the news!
And for more on how Absolut has been an absolute leader in the mobile space, pick up a copy of BRANDING UNBOUND the book today. And to check out my next book, click on the link below:
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