Adverlab is reporting that one of the applications that won the first round of Google's developer challenge for the Android mobile platform include a barcode scanner.
Dubbed "Android Scan," the app "finds pricing and metadata for anything with a barcode." Think reviews, competitive products, comparison shopping, customer reviews and more.
In BRANDING UNBOUND the book, I include an exclusive, Q&A-style interview Smart Mobs guru Howard Rheingold about what such solutions may mean to retailers.
Read an excerpt, here.
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BRANDING UNBOUND The Blog
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Rick Mathieson.com



That is absolutely genius. I must have one right now.
Posted by: Scanner Roller Kit | May 01, 2009 at 09:04 AM