Interview: Daren Tsui, CEO of MSpot - On Why The IPhone Misses The Mark In Mobile Entertainment

Is the iPhone really a phony when it comes to mobile entertainment?

Now that we've got some space from the blanket, 24x7 publicity around the launch of the iPhone 3G a week ago, some in the mobile content business are coming forward to counter some of the hype around the device.

Case in point: Daren Tsui, CEO of mSpot, who gives Apple props for building awareness for mobile music, movies, games and more, but nonetheless feels the iPhone's one-carrier game plan and "outdated" sideloading system miss the entire point of widespread, over-the-air content distribution in an anywhere, anytime world. 

mSpot, of course, is a mobile entertainment company that delivers music, full-length movies, ringtones and live radio, over the air, to many handsets spanning multiple carriers.

Why should consumers be forced to return within WiFi or wireline range of their iTunes-connected computers to ask "Rihanna where you at?"

Why should consumers buy into the promise of mobility - and then find entertainment options as tethered to the desktop as Coldplay is to mixed reviews?

And does true mobility mean never having to say you sync?

In a new interview, Tsui shares his peeves about iPhone - and what it means for the mobile medium.

The mSpot Interview: Debunking The iPhone

(Approx. 16:10)

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