TMZ.Com Comes To Your Handset
There's a collective shiver going down the spines of celebritantes everywhere.
Word's out today that celebrity news-and-gossip site TMZ.Com will now be available via AOL's mobile portal.
Of course, TMZ's content has been mobile for some time - but a distribution platform like AOL's could dramatically increase reach and frequency.
“TMZ is already a hit on mobile, setting a new ad-supported trend on that platform. Distributing this timely content on sites such as AOL’s popular mobile web portal will allow even more consumers to easily access the latest entertainment news from TMZ,” said Brett Bouttier, Senior Vice President, Digital, Warner Bros. Television Group.
Somehow we think Lindsey, Britney and Paris aren't exactly happy about that.
Read all about it, here.
Quick links:
BRANDING UNBOUND The Blog
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

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