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June 24, 2008

NBC4 LA Lets You Access Traffic Cameras From Your Mobile Phone

La_traffic_cam_mobile It took 10 years, but Los Angeles is finally catching up with South Korea.

The LA Times is reporting that NBC Los Angeles and 3rd Dimension have launched Traffic Cam, a new mobile service that enables drivers to access 270 traffic cameras aimed at the city's streets and highways.

"This is a unique offering for our viewers and one that can truly make a difference in their daily commutes and leisure travel," says Craig Robinson, Executive Vice President, Operations and Digital Strategy, NBC4, in a statement.

Oh, and don't forget the pre-roll advertising aimed at what is surely a captive audience.

Read more here, and why the service is so late to the game, here.

Quick links:

BRANDING UNBOUND The Blog
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

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