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May 08, 2008

Washington Post: Are Mobile Ads Useful or Annoying?

Speaking of the FTC complain, the Washington post weighs in the issue - pointing out that adoption of mobile content is flattening out, people aren't complaining as much about the small number of ads they do experience - and tend to interact with brands through ads five times more in the mobile medium than they do online.

Check it out here.

On a separate-but-related note: All those Bluetooth ads you interact with? It appears Bluetooth is another way people can track your every move, according to New Scientist.

Quick Links:

BRANDING UNBOUND The Blog
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Rick Mathieson.com

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