Sports Business Journal Reviews 'Branding Unbound'

This is actually from a while back, but I just recently came across it. The Sports Business Journal reviews books from Seth Godin, Jack Welch and myself for a look at how they may translate to sports marketing.

It reads:

This book frightened me as I read it. It made me realize how far the sports industry is behind other industries (particularly in Europe) in harnessing the wireless capabilities to improve delivery of goods and services. Mathieson describes the importance of mobility in marketing communication practice. The book will make you re-evaluate existing applications to determine how best to improve your own business.

To see what Harvard Business School's Working Knowledge, Brand Channel, CMO Magazine and folks like Steve Simpson, Creative Director at Goodby Silverstein, Ingrid Bernstein, SVP, Director of Creative & Strategy for iDeutsch, and Andrew Robertson, CEO of BBDO Worldwide and others have to say about 'Unbound,' click here.

Quick Links:

BRANDING UNBOUND The Blog
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com