Interview: Dean Macri, CEO of Cielo Group, Part 2

In Part Two of my interview with Dean Macri, CEO of mobile marketing firm Cielo Group, we continue our conversation about the firm's work for BMW - what kind of mobile content it offers, and what kind of results it has seen from the campaign - and what branded mobile apps can and do mean for other major marketers.

Part Two: An App Response: How Branded Mobile Apps Connect Content, Consumers & Brands

(Approx. 6:15)

Also hear part one: BMW & Beyond: 'Activating' Traditional Media Through The Power of Mobile

Quick links:

BRANDING UNBOUND The Blog
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com