Google CEO: Mobile Advertising To Generate More Ad Revenue Than Web, 2.0 And Otherwise

Never accuse Google CEO Eric Schmidt of understatement.

TMC is reporting that during the big Android demonstration this week, Schmidt that he's less than impressed with the advertising possibilities for properties like YouTube, and Web 2.0 in general. But mobile, well, that's a different thing.

“Some things work, and others just don’t – but the mobile Internet always works,” he said, adding that that within a few years, mobile advertising would generate more revenue than advertising on today’s Web.

Contrast that with new stats from InformationWeek, which predict mobile ad revenue to top $10 billion by 2013. That's compared to the $80 billion PiperJaffray pegs for web ad spending by 2011.

I'm not betting against Schmidt, even if I do think he's being a tad overoptimistic. Depending on how you define "a few years."

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