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May 12, 2008

Brennen's Coffee Café Sips SMS Campaign

Enmobile EnMobile's on the move.

Last week, I reported on how the upstart mobile marketing firm was tapped to launch Vitamin Water's new mobile marketing push.

It turns out the company has been actively helping local marketers move into mobile as well - most recently with tiny Brennen's Coffee Café of Athens, Ohio, which also happens to be EnMobile's place of operation.

Using SMS technology, the campaign enables customers to receive discounts and coupons as text messages. Anyone interested in the campaign can text “brenens” to “41513” and receive a mobile coupon for a free medium coffee.

Hey, it's not Vitamin Water, but it does illustrate the power of mobile for businesses of every size.

Read all about it, here.

Quick links:

BRANDING UNBOUND The Blog
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

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