Visa Looks At 'Store of The Future' for RFID, Mobile Retail Made Real

A new study commissioned by Visa Europe finds the future means more digitization in retailers.

RetailBulletin reports that a study from the Centre for Retail Research, projects that from 2012-2015, as websites increasingly transactional rather than informational, we are also likely to see a rise in the application of technology within physical stores.

Think automated self scanning, product tracking for inventory using RFID (Radio-Frequency Identification) and targeted promotions delivered directly to consumers while they shop, whether through store-based or mobile systems.

In addition they are likely to have access to PC/web based facilities in store giving immediate access to product and customer reviews.

As Dr. Steve Perry, Executive Vice president, Visa Europe, tells the pub: “The 'Store of the Future' is likely to be shaped by a range of technologies in the digital era, but all will have a common goal - to create greater convenience for the customer and in turn achieve stronger differentiation and business success for the retailer.“

In BRANDING UNBOUND the book, I look at how a number of retailers are putting such technologies into play now, from Nanette Lepore to Prada, and from QuickStop Markets to Metro.

Read the RetailBulletin piece, here.

And get the inside scoop on the store of tomorrow, here.

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