Lufthansa Turns Your Mobile Into Your Boarding Pass
Passengers flying Lufthansa are getting a new reason to love their mobile phone.
Various news organizations are reporting that passengers flying the airline from Hamburg to Munich or Frankfurt will now be able to use a new mobile boarding pass service.
Passengers with web-enabled p hones will be able to be sent an electronic boarding pass by email or SMS link. An onscreen 2D barcode can be read by a scanner at the gate.
Word has it hackers have been able to do this with just about any boarding pass using iPhones, but that's another story.
Read about the Lufthansa initiative, here.
And see how other airlines are rolling out a whole slew of mobile-enabled services for travelers, here.
Quick Links:
BRANDING UNBOUND The Blog
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com

Comments