Ad:Tech Conference Adds Mobile Marketing Exhibit

On the heels of my book signing for BRANDING UNBOUND the book at a recent Ad:Tech San Francisco, the venerable digital marketing conference is adding an official mobile marketing exhibit.

Attendees to next week's show will experience the conference's first Mobile Marketing Pavilion, featuring interactive workstations and presentations focusing on emerging mobile marketing techniques. Mobile Marketing Pavilion exhibitors include NeuStar, iLoop Mobile, CellTrust, Bango, 3Cinteractive and LSN Mobile and more.

Get the full scoop, here.

Quick Links:

GENERATION WOW: The World of Multi-platform Marketing
BRANDING UNBOUND The Book
BRANDING UNBOUND IN ADWEEK Magazines
Rick Mathieson.com

 

Comments

[Sarah Keefe, Bango]

Bango will be there and look forward to helping brands and marketers understand how mobile can help them engage with their consumers on a more personal level.

Too many marketers get their fingers burnt by running a 6 figure mobile campaign and then don't take the important step to determine the ROI and analyze the results.

Did you reach the countries you wanted with your campaign? What was your click-through rate and how did this compare with the industry average? What was the cost of customer aquisition or click-to-call responses? What the industry needs are standards and metrics for ROI as we have in the online advertising world.

Mobile analytical tools are proving to be key for marketers as they move their marketing dollars into mobile advertising and discover how this most personal of all mediums is a powerful new frontier to engage with consumers.