« 'March Madness' Shoots For Mobile Content Success | Main | Radio Promotion Results in 80% Conversion Rate With Mobile Marketing »
Nice, short little primer on mobile marketing, and a case study from Subaru, in this week's Ad Age, here.
Nice, in-depth look at mobile marketing, with case studies from Coca-Cola,Warner Bros., MTV, McDonald's, Procter & Gamble, Unilever, Jeep, and dozens of others, here.
Quick Links:
GENERATION WOW: The World of Multi-platform Marketing
BRANDING UNBOUND The Book
BRANDING UNBOUND IN ADWEEK Magazines
Rick Mathieson.com
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83454dfb769e200e55145ac278834
Listed below are links to weblogs that reference Ad Age Asks: What Is Mobile Marketing, Anyway?:
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Comments