Vringo: Cartoon Networks Ad*lt Swim Tests Mobile Waters

Now you can send custom video clips from "Foster's Home for Imaginary Friends" to yours.

Video ringtone pioneer Vringo and Turner Broadcasting System Europe have announced they will enable Vringo subscribers to download clips from Cartoon Network and the net's Adult Swim programming block - at least in Europe, Africa and the Middle East.

Cartoon Network content available on the Vringo Web site includes "Foster’s Home for Imaginary Friends" and "Dexter’s Laboratory" as well as content from Adult Swim, Turner’s animation and cult comedy brand that is designed to appeal to a grown-up sense of humor.

“Animation appeals to people of all ages,” said Joe Braman, director of mobile sales at Turner Broadcasting. “Through this agreement with Vringo, people of all generations will be able to enjoy well-known cartoons in yet another way—as video ringtones that they can share with their friends, young and old.”   

In BRANDING UNBOUND the book, I look at how clips from Adult Swim fare like "Drawn Together" have made waves in the U.S. mobile market.

Now, in the form of video ringtones, they're about to tweak others around the world.

Read more here.

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Rick Mathieson.com