UK TV Soap Opera 'Hollyoaks' Extending Storylines From TV Into Mobile

A popular UK soap opera hopes to bring its suds to your cell phone.

UK entertainment 'zine The Stage is reporting that Conker Media and Lime Pictures are looking to develop storylines for Channel 4 soap "Hollyoaks" that begin on television and are then continued across a range of other platforms - including mobile.

Head of Conker Media Lee Hardman tells the pub: “This year you’ll see more innovation around storytelling within Hollyoaks. A particular idea we have will see stories kick off in the main show that end up playing out on broadband and mobile platforms. But it won’t spoil your viewing of the main show on Channel 4.”

I have no idea what this show's about, but if what I've around the web are any indication, it really doesn't matter. Fans are going to want more of it, whenever, wherever, however they can.

Read more, here.

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