MobiTV: Mobile Television To Reach Mass Adoption By 2008

Mobile television leader MobiTV predicts mobile television will reach the tipping poing in 2008 - reaching mainstream usage by year's end.

"We are rapidly approaching the day where the mobile phone becomes the single most important device people own for access to everything and 2008 is shaping up to be the year the industry reaches this great milestone," says Charlie Nooney, CEO and chairman of MobiTV, in a statement. "As the first to market
with live television services for Sprint, AT&T, Alltel, US Cellular and many others, our challenge for 2008 is to continue pushing the boundaries by delivering more compelling and personalized content with the
cutting-edge performance our partners and millions of users have come to expect."

We'll see. The question is not whether people will subscribe to mobile television services. eMarketer forecasts 100 million worldwide users of paid or sponsored mobile broadcast video services by the end of 2009, It's just that not many people actually use it.

Personally, I subscribed and canceled within months. I don't think I watched one show, ever. And I never got the urge to do so.

That said, as place and time shifting behaviors accelerate, who knows what consumer behaviors will come to the fore. Still, it seems like SlingBox has it over live television when it comes to mobile devices.

Nonetheless, MobitTV is bullish - and may very well have reason to be. Read about its plans, and my interview with president and co-founder Paul Scanlan, in BRANDING UNBOUND the book.

And stay tuned for the mobile television revolution MobiTV predicts.

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Rick Mathieson.com