Bollywood's Love Affair With Mobile Gets Hooked On 'Sunday'

"Sunday" never looked so good to mobile consumers in India.

Indiantelevision isi reporting that Eros Multimedia is launching mobile content tied to the new Bollywood romantic comedy "Sunday."

Working with Mauj Mobile, Eros will provide ringtones, animations, logos, videos and wallpapers associated with "Sunday," which, alas opens this Friday.

Read all about it, here.

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Rick Mathieson.com