Ad Age: Five Reasons 'Mobile Marketing Will Explode' In 2008

Speaking of Ad Age, this week's issue has an op-ed from Bryon Morrison, the president of San Francisco-based Omnicom mobile shop ipsh, on his prognostications for the top trends in mobile marketing in 2008. They include:

1. The cellphone will become more personal: Consumers will do more - download widgets, movies, music and videos  - than ever before as Yahoo, Google, MobiTV, Warner Bros and others make major investments in mobile.

2. The cellphone will become a remote control for reality: Think mobile scheduling, coordinating and managing events, concerts, vacations and trips.

3. Mobile brand leaders will emerge in 2008: That's why 89% of major U.S. brands plan to engage in mobile marketing over the next year. The ones that do it right will own the channel.

4. Next year, the consumer is in charge: Forget CRM. It's CMR - customer managed relationships - managed via devices like the mobile phone.

5. Brands are "in the know": We've moved past "what is mobile marketing?" to "We have a little extra budget, can we do it so we can say we did," to "How do we do this right?"

Read all about it here. And for in-depth insights from Nihal Mehta, the founder of ipsh, pick up a copy for BRANDING UNBOUND the book today.

Quick Links:

GENERATION WOW: The World of Multi-platform Marketing
BRANDING UNBOUND The Book
BRANDING UNBOUND IN ADWEEK Magazines
Rick Mathieson.com