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October 31, 2007

Mobile Marketing Mystery: Gameloft Hides Easter Egg In 'Heroes' Game

I just wish someone would put an easter egg in the actual show - off to a pretty boring start so far this season.

But major fans are no doubt still in love with Hiro, HRG, Peter, Nicky and all the rest. And they'll no doubt  be drawn into the "Heroes" mobile game from Universal and Gameloft. Apparently, there's a spoiler to the second season located in a "hidden room containing a secret that sheds light on a long-standing show mystery." 

I'm impressed that the show's producers enabled a spoiler to be put into the mobile game - but it'll no doubt build buzz for both the game and the popular show.

Read more here.

Quick links:

BRANDING UNBOUND The Blog
BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
Rick Mathieson.com


 

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