The British Are Coming: BT's iO Mobile Content Arm Comes To U.S.

A spin-off of British Telecom is invading America with mobile content.

According to industry reports, iO Global, BT's mobile content and delivery spin-off, has set up shop in New York.

It's already working with carriers in EMEA, and has set its site on US carriers and media companies that want to launch multi-platform, ad-funded mobile content and marketing initiatives.

As Martin Knestrick, CEO of iO Global, puts it: "The team has a deep understanding of key issues shaping and driving the North American marketing and advertising industries and is thus able to embrace the vast, untapped potential of mobile marketing. Personalisation and metrics are more than buzz words to us – they are an integral part of our solution."

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