'Playboy' Bunnies Hop Into Mobile Content - For Southeast Asia

"Playboy's" bringing those infamous "articles" to Southeast Asia.

Los Angeles-based Playboy Enterprises announced today it would work with Singapore-based Acme Mobile Pte Ltd. to distribute Playboy's mobile content to over 220 million Southeast Asian mobile subscribers.

We're talking Playboy-branded games, voice clips, ring tones, text services and of course video and still images. All available from 18 carriers in the Philippines, Singapore, Malaysia, Thailand and Vietnam.

“Playboy has very strong brand recognition in Southeast Asia,” Paul Meyers, Acme Mobile’s founder and CEO, says in a statement.  “We’ve worked closely with the Playboy team to create a regionally-appropriate mobile offering that features the fun and sexiness of the classic Playboy lifestyle, while keeping in mind the traditional values of the region.” 

That sounds like quite a leap - bunny jokes aside.

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Rick Mathieson.com