NBA Launches Its Own Official Chinese Mobile Website
Yao Ming is going mobile - along with the rest of the NBA.
The National Basketball Association has launched its own official Chinese mobile website to deliver the latest NBA news to Chinese fans.
Working with KongZhong, the NBA site, at cn.nba.com, will broadcast live selected NBA games in their entirety and provide video clips of NBA highlights, the latest scores, game and player updates, player interviews, blogs, TV schedules, wallpapers, ringtones, and more.
Basketball, of course, is very popular in China, with more than 300 million fans.
As Ming puts it himself: ''This first-ever official NBA site on mobile phones will give fans in China access to the NBA anywhere, anytime.''
For more, click here.
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