MobiTV & Yahoo Form Strategic Alliance

MobiTV's adding some muscle to its mobile advertising ventures.

The Emeryville, California-based mobile television provider has formed an alliance with Yahoo that makes it possible for Yahoo to sell video advertising space as part of its portfolio of ad vehicles to major brands.

“As an undisputed leader in digital advertising across both the PC and mobile, we are uniquely able to combine valuable inventory with our global sales force and deep technology to deliver the comprehensive solution top advertisers are looking for as they go mobile," says Bruce Stewart, vice president, business development, Yahoo.

It seems like a logical alliance. Yahoo does not want to get Googled in the mobile space - and this new alliance comes as Yahoo also announces its Yahoo Mobile Publisher Services solution.

And with MobiTV's new ad capabilities, it makes for a compelling mobile advertising partner for just about anyone looking for compelling ways to provide contextually relevant, interactive advertising to today's most tech-savvy consumers.

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