Ready For Mobile Service From Planned Parenthood?
Now for most creative idea for a mobile virtual network operator (MVNO): Planned Parenthood.
Planned Parenthood Wireless is a joint venture with Working Assets to resell Sprint's wireless service to supporters. You get a free LG225 camera phone, 200 anytime minutes, free activation, buyout of your current mobile plan up to $175 - and 10% of your cell phone charges goes to Planned Parenthood Federation of America.
It's cause marketing via mobile service, and it seems like a worthy experiment.
It also gets me thinking: What might Dove do with such an offering, especially with its "What Is Beautiful" and "Pro-Age" efforts? (Or, for that matter, why not an MVNO for the Democratic and Republican parties – or even candidates?)
Kudos to Working Assets and Planned Parenthood for exploring the possibilities.
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