Smart Refrigerator Uses RFID, SMS To Keep You Filling It

Samsung wants your fridge to SMS you.

All Headline News (by way of textually), reports that South Korea's Samsung Electronics is developing a new refrigerator equipped with radio frequency identification (RFID) technology that detects when its contents are running low, and mobile technology that sends you a shopping list via text message.

One feature I like: The  refrigerator can offer recipe ideas based on what food you've got on hand.

As readers of BRANDING UNBOUND the book and blog know, this is just the beginning. Soon, we'll see consumer product innovations like Marie Calendars frozen dinners that tell the microwave how to cook it to perfection; Gucci blouses that warn the washing machine: "Don't wash me, I'm dry clean only;" and coffee makers that brew up the best pot of coffee based on the type and amount of bean used.

Now if Samsung could just invent a grocery store that knows when I'm running low and automatically delivers what I need. (See the book for an RFID-enabled grocer that alrleady comes close.)

Quick links:

BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
GENERATION WOW
Rick Mathieson .com