Mobivity Brings Big Brand Mobile Marketing To SMBs
Finally, there’s an affordable way for small-to-medium size businesses to engage customers and prospects through mobile marketing.
Princeton, NJ-based Mobile Visions, Inc. has launched a new online service called Mobivity that provides an automated, do-it-yourself solution to set up keywords and short codes, and then configure opt-in style mobile campaigns through a simple, Web-based dashboard.
Now, Txt2win contests, voting, coupons, specials and alerts are within the reach of any business.
"The possibilities are endless," says Greg Harris, CEO of Mobile Visions, Inc. "Mobivity provides a public access cable TV show with the same text message voting abilities that American Idol has. We give a local restaurant the same abilities to reach the consumer as Starbucks at a fraction of the cost."
In fact, says Harris, a mobile campaign that costs $10,000 could be achieved for far less.
"The same campaign using Mobivity would cost only $79.00, and could have been set up in minutes." he explained. Print, TV & Radio advertisers can enhance their ads by offering more information via sms to their audience. Banks can offer up to the minute loan rates. Movie theaters can offer show times. Large chains can offer a store locater.
Sounds cool. And not a moment too soon.
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