New Service To Launch Real World/Mobile Game Hybrid

A new gaming network may soon be blending the real world with the mobile channel in a series of adventure games.

New York-based Live Games Network plans to roll out its first so-called "alternate reality game," "The Prague Files," in December. According to CNET, the game pits players in the US and beyond against each other in a two week bid to solve clues and battle for prizes - including an Xbox 360, PlayStation Portable game packs, and a trip to Prague.

Games such as this are reminiscent of an AGR I talk about in BRANDING UNBOUND the book, called "Uncle Roy All Around You," where teams compete online and offline to find a fictional character named Uncle Roy. "Prague" will not include a real-world component, but others might - building on the success of last year's real world/mobile world game "I Love Bees," from 42 Entertainment.

Personally, I'm holding out for "The Fiji Files."

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BRANDING UNBOUND The Book
ADWEEK Magazines Excerpt
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