UNBOUND at 'Corporate Branding 2006'

I'll be speaking at The American Management Association's "Corporate Branding 2006" conference this next Thursday, Sept. 28, at the Mark Hopkins Hotel in San Francisco.

My presentation is based on BRANDING UNBOUND, and will explore how companies like Coca-Cola, Procter & Gamble, MTV, Nike and other major brands are capitalizing on the most measurable, personal and direct link to consumers ever created: mobile.

If you're in the area, it's a great two-day event featuring thought leaders from the likes of Harvard, IBM, FedEx, Prophet, Siegel+Gale, Virgin America and more.

For more on BRANDING UNBOUND the book, visit:

www.BrandingUnbound.com

For ADWEEK Magazines' recent excerpt from BRANDING UNBOUND the book, visit:

ADWEEK Excerpt

NEW: See how mobile fits within the broader world of cross-platform marketing at my new blog:

GENERATION WOW