UNBOUND "The New Game In Town"
From Barbara Weltman's Big Ideas for Small Business:
“Yesterday's banner advertising on the Internet may soon seem like a Tinker Toy game in an Xbox world. The new game in town is customized pitches to one person at a time - wirelessly. [BRANDING UNBOUND] explains the new reality and how to cope with the challenges and opportunities that it presents.”
For more on BRANDING UNBOUND the book, visit:
For ADWEEK Magazines' recent excerpt from BRANDING UNBOUND the book, visit:
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