RFID Matches Personality, Astrological Signs To Boost In-Store Shopping
NEC has announced a new CRM solution that enables Japanese shoppers to show RFID mobile phone straps (which are, presumably, straps for carrying around your mobile phone in Keiti-crazed Japan) or customer loyalty cards to an in-store RFID device to receive more personalized services. Backend solutions build personal profiles based on everything from past purchase behavior to astrological signs so store clerks can better tailor their interactions with customers.
NEC has already launched such a solution in the Shanghai Department store in, suitably, Shanghai China. Already 10,000 customers have been given RFID-enabled smart tags for use in-store.
Personally, I’d prefer that such readers would simply inform department store clerks what snack foods and beverages I’d like them to serve me while I do my browsing. Then again, I could just tell them: “Fritos Chili Cheese Corn Chips & a Diet Pepsi, please”
It’d save a lot in IT investments that way.
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